Sunday, 15 November 2009

Target programme

As part of the project criteria, the radio feature had to be suitable for the audience of the target programme, News Xtra, which is like BBC Radio One's Newsbeat in style or News Briefing, which is like BBC Radio 4's PM programme.

Focusing on the postal strike, the radio feature seemed better suited to BBC Radio 4's News Briefing. Appealing mainly to a mature audience, the issue of the postal strike would be of concern for BBC Radio 4's listeners.
Adhering to the style of BBC Radio 4's News Briefing, meant that the radio feature was delivered at a slow pace, with long audio clips. To an extent, a journalists creativity is limited when producing for BBC Radio 4, as its features do not contain music and production techniques are restricted in order to suit the audience.

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